For most of us, the power of art has always resonated in our minds better than words. The adage “A picture speaks a thousand words” integrates the ethos of a business into simple mnemonics for online marketing to deliver a message more succinctly.
The digital world hasn’t redefined the meaning of art but expanded the palette of possibility for creative expression. Good graphic design practices in action will create empathy with an audience. And you can understand the importance of graphic design in the digital world by these words from Milton Glaser, the famous “I Love New York” 60’s branding designer. “There are three responses to a piece of design – yes, no, and WOW!” (P.S. The latter is what One Tribe Digital Media do).
Graphic design is much more than mixing a few raw ingredients. It is the practical application of strategic thought, impactful words, and engaging pictures to communicate, guide and persuade an audience to take action — a recipe for success.
Here are three key points why good graphic design is essential for survival in a modern digital world.
- Surviving in a competitive digital world is much more than just uploading a few blogs and writing product descriptions. If you cannot instantly connect and communicate with your audience, you will not get a second chance. But if you want to boost sales and grab attention, you need to consider attractive graphical interpretations that compliment your message and induce instant recall.
- Your reputation in the digital world will define your potential earning capacity for years to come. The quickest way to communicate and grab positive attention while being memorable is through good visual design, which can demonstrate your professionalism in a few seconds and establish rapport with a target audience.
- There are many reasons why you should focus more on Laying the foundations for a visual brand strategy before implementing any online content. Strong conceptual visualisation in your business will separate you from the noise of the competition. For instance, your logo represents the ethos you have created within the company. A coherent branding will carry this through all media channels, from websites, marketing collateral, signage to relevant social media platforms.
A professional graphic designer has an eye for the smallest detail and attracting attention. They make it easy to enhance any feature or offer, so the customer can immediately feel connected and confident to engage with your sales flow.