Do you want to make your brand stand out? Then invest in print media in 2022. Check out our top six reasons why you should also market using print even in the digital age.
The advancement in technology has helped digital media and marketing take over the world. But, quality print never aged or lost its charm. Today, print has made its way back into the business – providing brands with a refreshing way to be creative and unique with their advertising. So, why should you invest in print in the digital age?
1. Print has always instilled trust and credibility
Consumer Trust’s advertising statistics show that print is the most trusted form of marketing that exists. When you post an ad in a reputable magazine or place your poster on a billboard, you automatically improve your reputation with your local (targeted) audience.
2. Requires less cognitive effort to read
Did you know that it requires 21 percent less cognitive effort to consume print content than digital content? Thus, since print media requires less cognitive effort to register, the recall value is significantly enhanced.
Print media is also known to drive the audience emotionally to take action, therefore, the perfect advertising medium, even in this digital age.
3. Effective in advertising locally
If you are running a local business, you cannot ignore the power of printed marketing collateral. Print enhances the communication between local brands and local audiences.
4. Provides exclusivity and longevity
Print requires the audience to physically hold the marketing collateral. In other words, interaction is guaranteed.
You can often find marketing flyers and brochures lying around the desks in an office and center tables at home.
Thus, print media can remind the audience of your existence time and time again. The best thing? The impressions only cost you once!
5. Choose from various print formats
With a wealth of variations on offer, from full-page ads to magazine inserts to flyers to billboards, you cannot find a marketing medium as diverse as print.
6. Eco-friendly advertising
Print marketing collaterals should take the greener route and significantly reduce the impact your brand has on the environment.
Modern-day print technology is sustainable in nature and uses materials that are environmentally friendly and cheaper to produce without compromising quality
Keep Reading!
So, what are you waiting for? Now that you know how print media is helping businesses make a long-lasting impact on their audience, it’s time you make the most of this powerful opportunity.
Print is physical, tangible and enables brands to communicate the value they place on their relationship with their clients. Beautifully engineered printed marketing collateral can convey this better than an email ever could.
~ Kenny Ball ~