So, PPC or SEO? What would you prefer? If you are confused, check out this post to list the significant differences between the two.
PPC v SEO – A dispute we all have been a part of for more than a decade. The online marketing community is hugely divided when using one of these two digital marketing strategies. But, we don’t recommend you get into the fight. Wondering which strategy will work for your brand? Here is the article that will help you make a better decision. Let’s discuss the six critical factors that can help you determine the strategy that is best suited to your needs.
- Result visibility
The results of your PPC campaign, i.e., the ads, are shown only to the internet users that match your targeting criterion. You can set up advanced targeting while creating a PPC campaign which will help improve the campaign’s ROI. SEO results, however, are organic results that are accessible to every Internet user.
- Cost of campaign
PPC is a paid advertising strategy. Since you display the ads on paid search placements, the cost involved is naturally higher in PPC than SEO. Also, you will be charged every time an internet user clicks on your ads. SEO doesn’t require you to have a higher marketing budget since you are targeting organic search results. However, there will be cost regarding content production and website optimization.
When you invest in PPC, the ads appear on the search engines and the websites you create the campaign on. The ads are shown on the placements you selected while creating the PPC campaign. More often than not, these ads will have an ‘ad’ designation mentioned over them.
On the other hand, SEO doesn’t have a specific placement. You can find the results of your SEO campaigns on the organic search results. Your website might rank on the featured snippets or under the ‘People also ask’ section or on the regular search results. PPC ads also have ad extensions to add phone numbers, links, and CTAs.
- Time to deliver results
There’s a massive difference in how quickly these two online marketing campaigns deliver results. Pay-Per-Click starts providing results as soon as you make your campaign go live. But, that’s not the case with SEO which can take up to a few weeks or months to start generating results.
- Value with time
Are you already thinking of ditching SEO? You might want to reconsider your decision after reading this point. Your PPC campaigns work only till you have money in your bank. Pull the plug off of your ad budget, and PPC campaigns will not run. But once you optimize your website and content for search engines, you will keep getting ranked on top for years on end.
- Average CTR
The last factor to consider between this SEO vs. PPC fight is CTR. Search Engine Optimization is known to deliver better CTR than PPC, especially when your website ranks on top of SERP. On the other hand, Pay-Per-Click offers better CTR if your website’s organic search ranking isn’t high.
Choosing between PPC and SEO can be hard at times. The decision can make a huge difference in how you run your digital marketing campaigns and the kind of ROI they generate. Therefore, we highly recommend considering the six factors as mentioned earlier when choosing between PPC and SEO. Still clueless about which paid marketing campaign you should run? Our friendly experts will help you make a solid decision in no time. Heck, we will also help you set your campaign up as well! Connect with us today.
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