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Digital Marketing

PPC v SEO: Six important factors you must consider in 2021

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So, PPC or SEO? What would you prefer? If you are confused, check out this post to list the significant differences between the two.

PPC v SEO – A dispute we all have been a part of for more than a decade. The online marketing community is hugely divided when using one of these two digital marketing strategies. But, we don’t recommend you get into the fight. Wondering which strategy will work for your brand? Here is the article that will help you make a better decision. Let’s discuss the six critical factors that can help you determine the strategy that is best suited to your needs.

  1. Result visibility

The results of your PPC campaign, i.e., the ads, are shown only to the internet users that match your targeting criterion. You can set up advanced targeting while creating a PPC campaign which will help improve the campaign’s ROI. SEO results, however, are organic results that are accessible to every Internet user.

  1. Cost of campaign

PPC is a paid advertising strategy. Since you display the ads on paid search placements, the cost involved is naturally higher in PPC than SEO. Also, you will be charged every time an internet user clicks on your ads. SEO doesn’t require you to have a higher marketing budget since you are targeting organic search results. However, there will be cost regarding content production and website optimization. 

  1. Appearance

When you invest in PPC, the ads appear on the search engines and the websites you create the campaign on. The ads are shown on the placements you selected while creating the PPC campaign. More often than not, these ads will have an ‘ad’ designation mentioned over them. 

On the other hand, SEO doesn’t have a specific placement. You can find the results of your SEO campaigns on the organic search results. Your website might rank on the featured snippets or under the ‘People also ask’ section or on the regular search results. PPC ads also have ad extensions to add phone numbers, links, and CTAs.

  1. Time to deliver results

There’s a massive difference in how quickly these two online marketing campaigns deliver results. Pay-Per-Click starts providing results as soon as you make your campaign go live. But, that’s not the case with SEO which can take up to a few weeks or months to start generating results.

  1. Value with time

Are you already thinking of ditching SEO? You might want to reconsider your decision after reading this point. Your PPC campaigns work only till you have money in your bank. Pull the plug off of your ad budget, and PPC campaigns will not run. But once you optimize your website and content for search engines, you will keep getting ranked on top for years on end.

  1. Average CTR

The last factor to consider between this SEO vs. PPC fight is CTR. Search Engine Optimization is known to deliver better CTR than PPC, especially when your website ranks on top of SERP. On the other hand, Pay-Per-Click offers better CTR if your website’s organic search ranking isn’t high.

Keep Reading!

Choosing between PPC and SEO can be hard at times. The decision can make a huge difference in how you run your digital marketing campaigns and the kind of ROI they generate. Therefore, we highly recommend considering the six factors as mentioned earlier when choosing between PPC and SEO. Still clueless about which paid marketing campaign you should run? Our friendly experts will help you make a solid decision in no time. Heck, we will also help you set your campaign up as well! Connect with us today.

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Truly impactful brands inspire their audiences to action, they leave an impression and wield substantial influence. Creating work like this is our passion, it’s what brought our tribe together.

~ Kenneth D Ball ~
Search Engine Optimisation (SEO) with One Tribe Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

Let’s Connect…

Five effective ways Google Ads can help your business grow in 2021.

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PPC (Pay Per Click) advertising comes with many compelling benefits. And believe us, it’s pretty simple to convince a client or your boss to get started with Google Ads. Let’s understand what makes PPC advertising such a lucrative online marketing strategy. Here we have shortlisted five of the best

1. Achieve marketing/business goals quickly

You can track nearly every business and marketing goal through Google Ads and Google Analytics since they facilitate real-time performance data. PPC advertising plays a crucial role in your business and can push the prospects towards the desired outcome at every stage of the sales funnel. The most spectacular part of Google Ads and Google Analytics is that they can be set it up quickly to get the most out of your marketing budget.

2. Measurable and trackable marketing strategy

Marketers and business owners can easily track PPC performance. PPC advertising run through Google Ads can be analysed and optimised with the help of high-level performance details from Google Analytics. You can study the impressions, clicks, conversions, and other selected performance metrics. The data generated is reliable and provides a clear picture of where your campaigns are headed. It also allows a proper allocation of the marketing budget.

3. Extensive targeting opportunities

PPC advertising can be run focusing on a specific audience demographic, geography and behaviour. This helps to maximize your reach and impressions for a particular audience group. You can reach both people who aren’t in your audience and people who know your brand well. Google Ads allows improving marketing ROI (Return On Investment) by allowing marketers to test different targeting groups and methodologies.

4. Easily integrates with other marketing channels

PPC and SEO can work together to realise marketing goals faster than ever for content marketing. Google Ads can boost traffic to the content brands produce every day. It boosts the ROI of digital marketing, and the performance data produced through Google Ads and Google Analytics can be used to improve generic SEO campaigns. Not just that, it even facilitates extremely profitable remarketing strategies.

5. Gives complete control over campaign

You will have the ultimate control over the campaign settings, which improves your chances of reaching the potential audience. From choosing the keywords to ad placement to specifying the target audience to how restrictive you want the campaign to be, Google Ads give you ample opportunities to gain complete control over the ads. You can even stop or pause the campaign whenever you want. Marketers have the flexibility to make quick edits and optimise on the fly. Moreover, the data produced for each campaign further improves your grip on the marketing channel.

Keep Reading!

Google Ads is a time-tested, reliable, and immensely profitable online marketing channel that you should not miss. Millions of B2B and B2C companies have generated quick and quality results from PPC advertising, and it’s time you join the party. Need help with your Google Ads campaign? One Tribe Digital Media’s marketing experts are here for you! Connect with our Google Ads specialist and get the ball rolling.

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

~ David Ogilvy ~
Professional Copywriting from One Tribe Digital Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation. You can check out other informative posts too!

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

Let’s Connect…

Five powerful benefits of professional copywriting in digital marketing.

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Copywriting isn’t just the art of stringing words together to help a webpage or ad make sense. It is also the art of tapping into the audience’s emotions and driving them to take specific actions. Digital marketing campaigns will fail to deliver without a copywriter that can write professional, audience-centric, and converting content. That’s right; your business needs copywriting to sustain itself in a fiercely competitive global market. Here are the top benefits of copywriting in digital marketing.

1. Helps build a better brand image

Copywriting is a tool you can use to bring out the personality of your brand. You can make your brand stand out from the competition, establish an emotional bond with the audience, and in the process, enhance your company’s image. It allows you to present your brand in a favourable light and what you truly stand for. Hiring a professional copywriter is, therefore, a decision that you will never regret.

2. Ensures value-driven content marketing

Content marketing is heavily dependent on copywriting. Creating high-quality content that gets the readers engaged and makes the most of that first impression should be a priority for all marketers. And professional copywriters understand that. They create in-depth content that answers all major queries of the target audience and further add compelling call-to-action to drive the readers towards the desired action.

3. Boosts SEO for your site

Quality content can improve your search rankings as it is a crucial factor Google algorithms consider while indexing web pages. Most websites that rank on top for any keyword tend to have original and in-depth content that generates maximum value for the readers. But that’s not all. Unique and informative content should also be optimized with better keyword placements, internal and external linking, and multimedia content.

4. Improves user experience

Highly skilled copywriters know what the audience wants. They can write content for any niche and ensure personalisation for higher audience retention. Creating relatable and informative content that is personalised for a particular audience can significantly impact your marketing campaigns. Brands can form an emotional bond with the audience if they can answer their concerns with high-quality content. If the content strikes a chord with the audience, it will help instil trust in your brand.

5. Significantly increase conversions

Lastly, copywriting helps achieve your marketing and business goals. It persuades the readers to act on the CTA’s (Call To Actions) and convert them into your sales funnel. A powerful combination of appealing headlines, value-driven copy, enticing offers, social proofs, and CTAs can turn any ordinary content marketing campaign into a high-performance and result-oriented campaign.

Keep Reading!

There you have it. It’s not wrong to say that copywriting is an integral part of any digital marketing strategy. Think of it as an investment that will keep on paying dividends over the years. Looking for professional copywriters for your brand? One Tribe Digital Media can help. Just connect with us, and we’ll show how our talented copywriters can help your business grow.

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

~ David Ogilvy ~
Professional Copywriting from One Tribe Digital Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation. You can check out other informative posts too!

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

Let’s Connect…

Power of Marketing: Six Reasons Why You Cannot Ignore Digital Marketing.

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1. Narrow down your audience.

Your product or service isn’t for everyone. It just can’t be. Therefore, you have to find the right audience interested in purchasing said product or service. Digital marketing allows you to narrow your market down to the exact geolocation and demographic that will want to use your product or require your services. This control ultimately boosts your marketing efficiency and makes it easier to manage your marketing budget efficiently.

2. Be where your audience is.

With digital marketing, you can take your product where your target audience is. Marketers today are equipped with tools and tactics to find out where a particular group of people spend most of their time. Once you find out where your products or services can get maximum exposure, you can go all out with high-performance digital marketing strategies. ensuring you are delivering the right message, to the right audience, in the right way, at the right time.

3. Boost revenue generation.

Once you harness digital marketing power and get the above two points right, it becomes easier for you to generate more revenue to sustain your business model. Your target audience will know you exist, and the right people, with the right intent, will enter your online space and purchase the products or services offered. Better the digital marketing campaign, better will be your revenue figures.

4. Turn business into a brand.

Digital marketing can help your business gain the status of a brand that people want to be associated with. This helps your business in two important ways. First, it allows people to generate a good impression of your brand. Second, strong marketing will bring quality employees to your organisation and bolster it for future success. It’s a double-edged sword that you really want to use and make deep cuts into the market.

5. Smart marketing sells anything.

You don’t necessarily need to build a revolutionary product or service to make a dent in your market. We have seen brands that have mediocre products and service but are generating tremendous revenue for their business. Powerful marketing strategies can sell anything. So, don’t worry if your product is generic with lots of competition. Market it well and sales will start pouring in.

6. Turn prospects into loyal customers.

Lastly, highly targeted digital marketing campaigns can turn your audience into loyal customers. Your fan following will increase, and so will the buzz around your products. It will become easier to turn customers into brand advocates that will further help your brand leverage the power of ‘word-of-mouth marketing.

Keep Reading!

Marketing cannot be ignored in the fiercely competitive environment that we are in. Businesses need to find the right audience and spread the word out to help their products and services gain exposure. In short, digital marketing is ‘the power’ you need to succeed in post-pandemic 2021. So, what’s stopping you from creating a marketing budget?

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One Tribe Media are a Glasgow based digital marketing agency with an international client base.

A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

~ Seth Godin ~

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

  • Marketing
  • Branding
  • SEO